Archive for ‘Ad Campaign’

February 7, 2012

MaxMara Spring 2012 Ad Campaign

Credit: Fashion Gone Rogue

Saskia de Brauw by Mario Sorrenti for Max Mara Spring 2012 Campaign

Saskia is giving some serious face in this ad campaign.  As Tom and Lorenzo would say, Saskia is fiercely WERQing it!   Her body looks absolutely spectacular in this, with the sleek designs most certainly highlighting her charms.  Normally, I don’t pay much attention to ad campaigns (particularly, minimalist ones), but Saskia makes you sit up and notice her in this; her confidence truly lights up this campaign.  I really love her look.  The androgyny certainly works in her favor.  But really, her innate fierceness allows her to deliver, rendering her instantly chic.

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August 18, 2011

Temperley London F/W 2011-2012 Lookbook

Credit: Smile

Julia Johanson by Adam Whitehead for Temperley London F/W 2011-2012

I had never truly appreciated the intricacies of Alice Temperley’s work before.  But because of the greater media exposure she has been given lately, I have been forced to notice.  She has a great flare for drama and apparently a large appreciation for the Roaring Twenties style.  I love that she represents both tailored menswear (in glorious detail I might add) and sensual flapper-inspired gowns here.  And the designs are further offset by the lovely gardens of Beckley Hall, Oxfordshire.  Excellent choice for the majesty and luxury it can provide.  I only wish that there was more to show.  With a mere three shots, I most certainly want more.  The level of detail and ambition displayed here is a great treat to take in.  Highly sophisticated and beautifully crafted, Alice Temperley’s designs are most definitely on my list to follow in the upcoming seasons.

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July 2, 2011

Bianca Spender S/S 2011 Lookbook

Credit: Fashion Gone Rogue

There is some seriously fantastic shape and fluidity to this collection.  While the tone is certainly minimalist, these designs most definitely do not fade into the background.  They speak volumes.  Each shot and piece is utterly striking.  And I love the intriguing color palette and gorgeous draping.  Not only is the design technique sublime, but the entire collection displays easy sophistication.  It is rare for me to post ad campaigns or lookbooks lately (Versace Atelier aside that is); I simply couldn’t look away when I saw this one.  I found this a perfect showcase of easy sensual summer elegance.

Moreover, the set director has a fabulous eye.  He/She played up the drama for each shot, either by crafting wonderfully stark blank slates for the piece to truly stand out or providing startling contrast with texture and unusual details.  Each shot stands on its own in terms of impact, and each can leave the viewer staring for a very long time.

Also, can someone identify this model for me?  She’s gorgeous.  She totally won me over in this with her beautifully arching lines and edgy cool.

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April 15, 2011

Pull & Bear Spring 2011 Campaign by Txema Yeste

Credit: Fashion Gone Rogue

Mackenzie Weinmann, Amalie Hartman, Elinor Jade, Max Motta and Arthur Sales by Txema Yeste for Pull & Bear Spring 2011 Campaign

I didn’t even realize that this was an ad campaign until I went to save the shots.  It really is a lovely one though; it evokes a sentiment rather than something highly conceptual or commercial.  I feel nostalgic for simple summer pleasures.  In this rapid-paced modern world, it is difficult to dial it back; I like that Txema Yeste has done just that.  The overexposed quality to the shots add to the nostalgia and whimsy, creating this soft glow to the campaign.  Coupled with romantic waves and woven flowers, Yeste has crafted a magical Spring bubble for the viewer to escape into.  Though, I must admit that I didn’t pay very much attention to the clothes.  I just like the overall feel to this campaign; I think it’s something many people can identify with.

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March 24, 2011

Atelier Versace Spring 2011 Lookbook

Credit: Fashion Gone Rogue

Abbey Lee Kershaw Atelier Versace Spring 2011 Lookbook

Another epically gorgeous Atelier Lookbook for Donatella.  While the photography isn’t as great as in the last two, the designs are absolutely lovely.  They’re feminine, dramatic, and elegant. And although Donatella does delve into bright bedecked minidresses that are so characteristic of her ready-to-wear collection, she remains with sophisticated couture-worthy evening gowns.  I really wish that she would commission the council to admit her as a couturier; her technique is utterly worthy of that title.  The caliber of her design technique is clearly seen in the scalloped layers of the mermaid skirt in look 28 and the frothy satin and lace tiers of looks 21 and 24.  I mean, just look at the last gown alone: the carefully controlled volume of the bubbly tulle skirt epically fans out for effect but doesn’t overwhelm Abbey’s frame.  And the midway ombre color is gorgeous.  Donatella’s gowns are beautifully proportioned and romantically fairytale-esque with an apparent hour-glass silhouette.  And I adore Abbey’s platinum blonde bowl cut; she looks adorable with it.  It really suits her.  Another roaring success for Donatella but in design and model casting.

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February 6, 2011

Rag & Bone Spring 2011 Campaign

Credit: Fashion Gone Rogue

Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge & Edita Vilkeviciute for Rag & Bone Spring 2011 Campaign

Marcus Wainwright and David Neville were rather brilliant to ask the models to do self-portraits.  This is rather similar to when Steven Meisel had spoofed twitpic back in Vogue Italia‘s December 2009 issue; however, I like the execution of this ad campaign better.  This is charming and oh so very Rag & Bone.  Snapshots of each model’s daily life showcase the translatability of Rag & Bone into real life style; not to mention, it greatly reflects the unassuming down-to-earth feel that Rag & Bone has.  With this, Wainwright and Neville are able to  uniquely and effortlessly convey what a cool yet realistic label they have on their hands.

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February 6, 2011

Emporio Armani Spring 2011 Campaign

Credit: Fashion Gone Rogue

Anna Selezneva by Mario Sorrenti for Emporio Armani Spring 2011 Campaign

I mainly saved campaign for Anna.  She is absolutely stunning in this. At times this feels more like a beauty campaign than a spring collection campaign, or at the very least, an accessories campaign.  In most of the shots, I could care less about the clothes.  But that could possibly be because I’m so constantly focused on Anna in every shot.  She has these arresting blue eyes that that are seductively showcased with black kohl.  Especially in the feature shot.  The phenomenal lighting picks up the hollows of her collarbone and deepen the intensity of her blue blue eyes.  Lovely showcase campaign for Anna Selezneva.  Oh and I absolutely adore the quintessential dramatic fashion pose in shot 8.

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January 27, 2011

Cesare Paciotti Spring 2011 Campaign

Credit: Fashion Gone Rogue

Anna Jagodzinska by Mariano Vivanco for Cesare Paciotti Spring 2011 Campaign

Anna Jagodzinska is a goddess.  She so ably presents sensuality with a dose of regal bearing, depicting feminine charm with attractive confidence.  Oh…and she’s effing gorgeous.  The end.

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January 14, 2011

Alberta Ferretti Spring 2011 Campaign

Credit: Fashion Gone Rogue

Sasha Pivovarova by Paolo Roversi for Alberta Ferretti Spring 2011 Campaign

Sasha Pivovarova looks stunning in this.  I totally paused and stared for a while when I saw this ad campaign.  Sasha is one of my favorite models, and she totally turns it on in this.  So fierce.  And while Alberta Ferretti has a very pretty feminine aesthetic, I can’t even fully focus on the clothes.  Frankly, I probably would have completely ignored this ad campaign if it weren’t for Sasha.  She is both ethereal and striking in front of Paolo’s lens.

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January 14, 2011

Proenza Schouler Spring 2011 Campaign

Credit: Smile

Melissa Tammerijn and Julia Nobis by Willy Vanderperre for Proenza Schouler Spring 2011 Ad Campaign

First off, go Julia Nobis for landing two of my favorite designers books: this and Alexander Wang S/S 2011 Lookbook.  But while I absolutely raved over the clothes back in September and I still adore the looks now, that neon orange nail polish is what’s really catching my eye.  Perhaps it’s because Melissa and Julia are both so deathly pale, but the vibrancy of the clothes and beauty seems heightened.  I’m not normally a bit fan of brights, but the contrast is really striking.  The models almost appear carved out of stone.  That would normally really freak me out but somehow it works.  Lovely as always Jack + Laz.

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