Rag & Bone Spring 2011 Campaign

Credit: Fashion Gone Rogue

Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge & Edita Vilkeviciute for Rag & Bone Spring 2011 Campaign

Marcus Wainwright and David Neville were rather brilliant to ask the models to do self-portraits.  This is rather similar to when Steven Meisel had spoofed twitpic back in Vogue Italia‘s December 2009 issue; however, I like the execution of this ad campaign better.  This is charming and oh so very Rag & Bone.  Snapshots of each model’s daily life showcase the translatability of Rag & Bone into real life style; not to mention, it greatly reflects the unassuming down-to-earth feel that Rag & Bone has.  With this, Wainwright and Neville are able to  uniquely and effortlessly convey what a cool yet realistic label they have on their hands.

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