Naty Chabanenko by Hugh Lippe for Cushnie et Ochs Spring 2011 Campaign
I love the fantastical feel that I get this lookbook. It’s very mysterious. Hugh Lippe creates this world of possibilities where anything can happen. And while the clothes are modern, the setting and tone conveys an era long before today. The grittiness of the buildings present an excellent contrast against the clean lines and leather pieces of Cushnie et Ochs which prevents this from becoming a typical night out on the town. The mask reminds me of Carnivale at Venice which adds to the fantastical mood. However, the truly brilliant thing about this ad campaign is the execution. It manages to display the full range of Cushnie et Ochs from stark and edgy androgyny to romantic draping with softened leather pieces in between. And it displays all this without reminding me of its true purpose: advertising and commercialism.