Love the concept. Anj and Sasha have been doing wonderful things over at 25 Magazine. Case and point is this highly illustrated editorial stylishly directed by Anj. I love how each model gets a creative profile shot as well as a more avant garde one. The flashes of color and collage feel to the artistic shot only add to the art, whereas the profile shots are clean minimalism framed by a white border (with the exception of Karmen Pedaru’s). This is the very reason why I love independent magazines; they stay true their aesthetic and play with the creative process. They push boundaries and come up with highly intelligent concepts. Not to mention they don’t “sell out” in an effort to gain readership. They are what they are; no more, no less. 25 shouldn’t have any issues gaining a following; especially if they continue at the rate they have been at.
Abbey Lee Kershaw, Karmen Pedaru, Shu Pei, Constance Jablonski, Anja Rubik, Karlie Kloss, Valerija Kelava, Alana Zimmer, Maryna Linchuk
by Marcin Tyszka for 25 Magazine Spring 2010